Concettina ai 3 Santi

Client: Concettina ai 3 Santi – Platform: TikTok

Concettina ai 3 Santi is a Pizzeria in the heart of Napoli, the Rione Sanità. This historic pizzeria (since 1951) create an immersive food experiences. The goal strategy it was to immerse the user via TikTok in this iconic pizzeria and his pizza experiences.

@concettina3santi

Strategy and Video Content Creation

Starting from the begin (1100 followers), I studied the competitors and the target users and the goal was to create something different, something more aesthetic not like the usually Tiktokers. So we create different formats to involve different social audience and after few months we raced more than 40k followers and more than 3M views without sponsorship.

Selected Videos

Viral Video Contents

The most viewed and shared from the users.

Art and culture

Another main format for Concettina ai 3 Santi was the Art and culture videos.